Stone Sour and Slipknot frontman Corey Taylor will host a discussion at the 2013 South By Southwest Music Conference. "What The Hell Was That?!: Corey Taylor And The Art Of Making Mistakes"will take place in Ballroom E of Artist Central in the Austin Convention Center at 2 p.m. local time on Friday, March 15. The discussion is open to all SXSW patrons with music and platinum badges and artist wristbands. Taylor will also drop by the South By Book Store to sign copies of his best-selling book, "Seven Deadly Sins: Settling The Argument Between Born Bad And Damaged Goods". The signing will take place just after his session from 3:15 to 3:35 p.m.